Pail packaging

Agency: Equation
Media: Packaging

Dunlop added new products to their range in 2016, requiring new labels to be created in their current, fairly restrictive, style.

For shelf stand-out we used a hot foil stamp in a deep red for the Enhancing Sealer and a silver metallic substrate, which shone through from behind, for the Epoxy grout kit.

Care had to be taken to include all global health and safety information, and follow technical specifications for finished art.