Taylor

Brand refresh and rollout

Agency: Equation
Media: Brand identity, style guide, brand rollout and templates 

Taylor is a leading construction, property and fitout organisation, who requested a rebrand to match their commitment to excellence and value. The new brand identity has an updated modern feel, with a nod to their heritage in the retention of  the yellow square. A comprehensive 88 page brand book was written to guide the in-house designers and any external suppliers through the new Taylor identity. Several templates, such as brochures, data and project sheets, contracts and presentation folders were created to make using the new style simple to apply.